Design a Valentine's card for Sainsbury's

Don’t worry it’s not Valentine’s day anytime soon. In fact there’s so much time between now and the next Valentine’s day it’s the perfect moment to set a new challenge.

We’re looking for beautiful designs that make our funny bones vibrate furiously, leaving us slightly aroused (hmm.. I already regret saying that.). At Ohh Deer we’re always looking to push the boundaries of what the ‘norm’ is when it comes to celebrations, and the topic of love is currently undergoing major changes. More is becoming acceptable and more is becoming celebrated. We’re all for it.

If you think you’ve got what it takes to create artwork that’s hot enough to be featured on the shelves of 520 Sainsbury’s stores across the country then we want to hear from you. We want to see what you can do.

What are the rules?

We’re always excited to see designs that are funny, empowering and are well on the spicy-side. We are open-minded and don’t have any set requirements as to what your design should include.

However, remember the design could end up on the shelves of Sainsbury’s stores around the country so we need to make sure they’re suitable. No full-frontal nudity, and any swearing must be censored to sh**.

We are an inclusive and progressive team at Ohh Deer and won’t accept any designs that demonstrate hate, prejudice or discrimination.

Top tip: Looking at the sort of cards Sainsbury’s like, we’re seeing a lot of the following phrases. So, you can use them as inspiration to guide your designs.

“To My Valentine”, “Happy Valentine's day”, “To the one I Love”, “Boyfriend”, “Girlfriend”, “Husband”, “Wife”, “I love you”, “Love You So Much”.

If you follow the below entry instructions.


The shortlisted 41 designs will be part of a feature end in 230 Sainsbury’s stores.

The #1 favourite design will be featured in 520 Sainsbury’s stores across the country!

Every selected design will be given our standard license and will become exclusively part of the Ohh Deer roster. We support every artist we work with, with a share of the revenue going directly to them.

All our licensed designs receive 10% of the profit from each sale.

All selected designers will have contact with the Ohh Deer design team to review terms before the licence is awarded.


Everyone is welcome and can submit up to 10 designs each.

We can only accept designs submitted by people over the age of 18 - so, if you’re under 18 you will have to ask an adult to represent you and submit it on your behalf.


01/04/2021 - 30/04/2021

The best designs will be chosen and announced at the end of June 2021.


1. Simply get drawing in a square format. To be printable, designs need to be at least high resolution (300dpi) and ideally in CMYK format.

2. Submissions need to be uploaded to Instagram. Include #ohhdeersainsburys as well as tagging @ohhdeersubmissions & @sainsburys that way we can keep track of all submissions!

3. There is a limit of 10 designs per person. You will need to catch our eye though, so if you’re wanting to submit lots of work, we advise a new Instagram post per entry, so that each design stands out as the lead image.

4. Follow @ohhdeersubmissions to keep updated on submissions and new information. Shortly after the submission end date of 30/04/2021 we will announce the designs that will be seeing the shelves.

Can’t wait to see what designs come our way. Happy card making!

Sam and the Ohh Deer team.

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